01 · Sameness
It looks like every other firm.
Template sites blur together. When you look like a commodity, you compete on price, not trust, and you lose to whoever shouts loudest.
Web design & SEO · Wisconsin injury firms · Docket No. 2026-WEB
When someone gets hurt in a wreck on I-94, they don't call the billboard. They grab their phone and Google. I build the site that turns that 2 a.m. "injury lawyer near me" search into a signed case for your firm. It loads fast, and it reads like a firm worth calling.
These are targets, not promises. I hold every build to them before it goes live.
Exhibit A: the case against your current site
Your marketing budget gets people to the page. If the page is slow, generic, or invisible on Google, they bounce to the next firm before they ever call. Here's where the cases leak out.
01 · Sameness
Template sites blur together. When you look like a commodity, you compete on price, not trust, and you lose to whoever shouts loudest.
02 · Speed
Every extra second of load time sends injured visitors back to the results page. On mobile, where most of them are, slow means gone.
03 · Visibility
If you're not in the local pack for "personal injury lawyer near me" in your city, you don't exist to the client who's deciding right now.
04 · Leaks
Clunky mobile forms, no click-to-call, no after-hours capture. The 11 p.m. inquiry goes unanswered, then to your competitor by morning.
05 · Liability
A site that fails WCAG alienates clients and exposes your firm to the exact liability you litigate. Bad look for a PI practice.
06 · Story
No results, no real reviews, no reason to pick you over the firm on the billboard. You've buried your own best evidence.
Exhibit B: what I build for injury firms
Every page is built around a single action (call or contact), then wired to rank, load fast, and hold up in court (well, in a WCAG audit).
Clear calls to action, click-to-call, sticky contact, and trust above the fold. Every layout decision points to the phone.
Rank for your city + practice area. Google Business Profile, local schema, review generation, and city pages that win the map pack.
Mobile click-to-call, smart forms, live-chat hooks, and CRM connections so no after-hours lead ever falls through.
Car, truck, motorcycle, OWI, slip & fall, med-mal, workers' comp, wrongful death. Each page is built to rank and convert on its own.
Verdict and settlement showcases, real reviews, and badges (Super Lawyers, Avvo, state bar) placed where they tip the decision.
Sub-second loads, optimized images, and clean code. Speed Google rewards (and clients feel) on every device.
Built to WCAG 2.1 AA by default: keyboard navigation, contrast, alt text, focus states. Because you of all firms can't skip it.
Plain-English guides on Wisconsin injury law (comparative negligence, filing deadlines) that earn rankings and build authority.
Managed hosting, backups, updates, and a monthly report you'll actually read. Your site stays fast and secure, and it keeps getting better.
Built for the Badger State
Snow-and-ice pileups on I-43 and I-94. Deer-season crashes up north. Boating and jet-ski injuries on the lakes. Snowmobile and ATV wrecks in the Northwoods. The way people get hurt here (and the way they search for help) is local, and your site should be too.
I know the market you're up against: the regional firms with the TV budgets and the highway billboards. The win isn't outspending them. It's a faster, sharper, more trustworthy site that converts the clicks they're already paying for.
★ Madison = state capital · plus every county seat and suburb in between.
Exhibit C: selected concepts
Three design directions, same engine underneath: fast, accessible, and built to convert. Pick a direction; I tailor it to your firm's voice and city.
Illustrative concepts: fictional firms & sample figures shown to demonstrate range. Not real client results.
Milwaukee · Auto & Truck
We don't settle
for less.
Wausau · Northwoods
Hurt up north?
We're local.
Madison · Statewide
Serious injury?
Start here.
Illustrative concepts & fictional firms, shown to demonstrate range. Your build is designed from scratch around your brand.
Exhibit D: the process
Clear stages, no mystery. You always know what's happening, what's next, and what it's doing for your caseload.
A free, honest audit of your current site, your top competitors, and the cities you want to own. We find exactly where cases are leaking.
Week 1 · No cost, no obligationA keyword and conversion plan, a sitemap, and a content map built around your highest-value practice areas and locations.
Week 1–2A distinctive look that doesn't blend into the billboard noise, built to signal trust and authority in seconds.
Week 2–4Fast, accessible, mobile-first development with intake forms, tracking, and analytics wired in from day one.
Week 4–6Migration with zero downtime and proper redirects, so you keep every ranking you've already earned.
Week 6–7Ongoing SEO, content, and monthly reporting that ties what I do back to one number: signed cases.
Month 2 onwardExhibit E: engagements
Pick the scope that fits your firm. Every engagement includes accessible, mobile-first builds and full ownership. The site is yours.
Solo & single-location firms
$3,200 starting
Growing firms
$6,900 starting
Multi-location & aggressive growth
Custom
Ongoing care & SEO retainers from $500/mo. Prices are starting points. Every quote is scoped to your firm.
On the record
Closing argument
Send a few details and I'll send back a free, no-pressure review of your current site: what's working, what's costing you cases, and exactly what I'd do about it.
Your request is in. I'll review your site and reply within two business days.